What should you have to sail overseas to go to international Chinese security companies?

The 43rd Western American International Security Exhibition has come to an end. After the return of the United States, many Chinese security companies participating in the show were happy and happy. It may be that the financial crisis has not been dispersed. Perhaps China's security is still unknown in overseas. This year's Las Vegas exhibition hall, in comparison with the onlookers of many international security giants' exhibition stands, is still in front of the stands of Chinese security companies. Saddles and horses were left cold and the role of the cold bench was as usual.

In the past few years, all Chinese security companies have been expanding their overseas markets. Enterprises have enthusiasm and the government has support. However, the effect is Wang Xiaoliang's new year and one year less than one year. Except for a few companies that have achieved certain results through innovative market channels or financing cooperation, most companies have not made substantial breakthroughs overseas. The security manufacturing industry is still requisitioning for large overseas companies, earning low OEM costs, and some even make losses. Most of the products exported by China's security manufacturing industry are products with low added value of science and technology. The reason why these products have "competitiveness" is mainly because of China's cheap labor and resources and its advantages in cost competitiveness. Some companies even use the advertising language of “international quality, Chinese price” to attract customers, which cannot but be said to be a helpless move.

In the 30 years since the development of China's security industry, the output value from poverty to whiteness has reached hundreds of billions. The brilliant achievements cannot be denied, but there is still a long way to go before it truly sails overseas.

First of all, our brand awareness in overseas is low and there is no brand effect. This is a common old question, but it urgently needs to be resolved. When it comes to making in China, people’s first impression is that they are cheap and cheap means that quality and service are not guaranteed, which means that the product is low-end and has no scientific and technological content. In fact, many domestic security products have already reached the level of international brands in terms of performance and quality, but the selling price is often only a fraction of the international brands. Because of the brand effect, our products cannot make our products high-end and cannot be cultivated. Loyal customers. Some companies even give their own position to do OEM, mixed with a subsistence allowance, small wealth is safe.

Second, China's security manufacturing industry is not highly specialized and cannot form an overwhelming advantage in one area. As the saying goes, "a fresh move, eat all over the sky." Our security companies are not unable to engage in serialized products, and are not unable to expand in many areas, but they should first base themselves on the main business. From the perspective of the development trend of society and science and technology, the increasingly narrow division of specialization and higher professional standards have long been the trend of all manufacturing industries, which has exacerbated the advantages and disadvantages in the professional field. Unprofessional, death.

At present, many domestic companies are not enough to meet their own challenges in the main business, but continue to expand new market areas, digging wells, but no one out of the water, like the bears down the mountain, throw one to one, see which areas of high profits Where are you? Then there is the price war. The cottage's products, Linyi's brand, etc., have made this area rotten and scattered. In the end, a lot of product development, but they all silently accumulated in the warehouse. In contrast, foreign companies often focus on a certain area and do it deeply, transparently, and with sharpness! Israel’s CROW, the world’s leading detector, accounts for more than 50% of the world’s detector sales. This is a highly specialized company. It focuses exclusively on the field of detectors and has absolute advantages in technology and quality. In the early days of Shenzhen BYD's position in the field of batteries, such “hidden champions” companies could always expand their land in the market and attack the city.

Third, domestic security manufacturers lack mastery of core technologies, and products are being overbuilt, or they remain in the stage of simple lining. Many companies are just processing plants that simply assemble various imported accessories. The key technology is controlled by the people, let others grab the development of the throat, it can not occupy the high end of the industry chain. The most advanced core technology can not be bought, and changing the market for technology is just a good wish. This is a common curse for Chinese manufacturing. CCD in the field of monitoring, pyroelectric sensors in the field of infrared detectors, Fresnel lenses, etc. The core components of these security products are in the hands of foreign companies.
When our company grows to a certain scale and poses a threat to the international counterparty market, they will immediately impose a very strict technical blockade on us. The suffering of the Chinese manufacturing industry, in addition to the lack of long-term vision of the company itself, is also related to the fact that the entire country and society do not attach importance to the basic research field.

Finally, domestic security products need to be improved in details. God exists in the details. He took a breath and practiced bones. If core technology and self-owned brands are the two internal strengths of the company, then the emphasis on details is the lack of external contributions from China. Only by focusing on perfection in detail can we achieve breakthroughs in China's security products. For example, a Chinese-made detector, the use of materials, styles, features are first-rate, but often because some of the details are not perfect enough to be rushed to the buyer - out. The details determine the success or failure, although some small flaws, although slightly flawed, but compared with the international brand is still dwarfed. The author gives an example. The back cover of the detector has several screw holes. Some international big brands are perfectionists. They keep improving on every detail. Their screw hole coating is very thin. It is broken and very labor-saving. The domestic manufacturers neglected this point in the mold design and injection molding. As a result, the injection material was thicker and the screw holes were more difficult to open, which caused a lot of trouble for the installation.

China’s security manufacturing industry has achieved remarkable results since 2000. However, we should realize our own problems and deficiencies. Only by recognizing deficiencies can we constantly change and exceed them. In this way, our products will be able to fly over the sea and compete overseas. .