Second- and third-tier cities have huge opportunities for LED lighting companies to accelerate development


With the development of the LED lighting industry, the news and topics of the lighting industry seem to always surround LEDs. In the real situation of China, the lamps installed in ordinary cities and towns are mainly energy-saving lamps and even incandescent lamps. They support the prosperity of the entire industry. According to statistics, China's lighting demand is huge. In 2012, the market demand for incandescent lamps and energy-saving lamps reached 1.176 billion and 1.269 billion, respectively. The compound annual growth rate in 2007-2012 reached 7.59, and the market demand for fluorescent lamps was straight. For the 830 million, the market demand for circular fluorescent lamps is 800 million, and the market demand for tungsten halogen lamps is 755 million. These traditional lighting sources and luminaires are the target replacement markets for LED lighting.
China is a big country with a large population of 20,000 or so small towns with nearly half of China's urbanized population. It is also a huge market for LED lamps. In recent years, second- and third-tier cities have quietly smashed low-carbon winds, energy-saving lighting, electric vehicles, and solar bathing. Farmers' enthusiasm for the low-carbon revolution is increasing, which provides strong consumption support for LED lighting to occupy the rural market. With the phasing out of the incandescent roadmap, the mercury-saving roadmap for energy-saving lamps, and the implementation of the promotion and popularization of LED lighting products policies in local public places, prices have been declining year by year, and LED lighting products with energy conservation and environmental protection will be won by the second and third tier cities.
Good policy Xu Lai LED companies must not forget the beginning of the Year of the Snake, the LED lighting industry passed back and forth warm signals. From the recent holding of the 9th Guangzhou International LED Exhibition, although 2012 experienced the dilemma of falling profits, overcapacity and export obstruction, the LED lighting market is still attracting domestic and foreign manufacturers. The "Semiconductor Lighting Energy-Saving Industry Plan" was officially launched, and the popularization of LED lighting measures in public places around the country was gradually implemented. At the same time as LED companies ushered in a good start, Guangfa’s talent collection order was ready to be used. Such as Qinshang Optoelectronics frequently won the LED street light renovation project, welcome LED street light orders.
However, the price difference of LED products is large, and the quality is difficult to identify. It is still the key to hinder the entry of LED lighting into thousands of households. At the end of 2012, the National Quality Supervision Bureau, the General Administration of Quality Supervision, Inspection and Quarantine and the Industrial and Commercial Bureau conducted a random inspection of LED lighting products, energy-saving lamps, road lighting, fire emergency lighting and electric light sources. The results of LED lighting products were only 51. Uneven quality products will disrupt the benign development of the industry and make consumers lose confidence in the industry.
The terminal of LED products is the market. The market finally buys LED lamps and buys LED lighting solutions. Therefore, quality is the life of the company, and it is the foundation of the company. The company must build its own core competitiveness from its own. Of course, some LED companies in 2013 are also making a more rational and pragmatic attitude for the key year of 2013. Among them, in addition to the indispensable technological innovation and cost control, service strategy, channel strategy and differentiation strategy are becoming 2013. The heavy start of the beginning of the new year.
Foreign LEDs still have strong demand for export to the New World. Although the global economy is weak last year, China's LED lighting exports still maintain growth of more than 30, and export prices have also increased. In 2012, China's LED lighting exports reached 5.87 billion US dollars, exports increased by 30.52 year-on-year, and the export volume reached 487 million sets.

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