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"Jin 9 Silver 10" is approaching, and the passenger car market is also filled with a thick smell of gunpowder. All levels of manufacturers have resorted to all kinds of tricks in order to pre-empt strikes.
This competitive situation is most evident in the market segment of the 10-meter model known as the "blue sea" in the passenger car market. At the third road transport vehicle exhibition in May this year, Yutong Bus launched the first 10-meter "one-and-a-half" passenger car ZK6118H. This model has six more seats than an ordinary 10-meter passenger car. Just two months later, Xiamen Jinlong Wagon Co., Ltd., known as "Xiao Jin Long," launched the XML6102J Kaige series 10 meters "one-and-a-half" bus also announced.
From the product point of view, the birth of Yutong and Xiamen Jinlong "one-and-a-half" models is quite "Chinese characteristics." The so-called "one-and-a-half" passenger car, which is based on the increase of passenger car height, is based on the provision of seats above the driver to create an error-free seating space. The advantage of this type of vehicle is also to increase the number of seats when the length of the vehicle body is unchanged. Quantity.
"For passenger transport companies, the number of seats is an important profit indicator." A bus industry source told reporters.
“The Yutong Bus recently focused on this new car and has a clear intention to seize market share. Its senior management is highly concerned about similar models of Golden Brigade.†One person familiar with the bus industry told reporters, “The competition in the bus market is now It has been refined to determine whether it is possible to add a seat and increase the accuracy of a cubic meter of storage space."
In the face of a series of unfavorable factors such as the advantages of high-speed railways that are continuously weakening, the rising cost of fuel and labor, and the exit of double-decker sleeper buses, passenger transport companies are also cautiously avoiding the risks of vehicle procurement and operations. This has virtually brought bus companies influences.
In the first four months of this year, cumulative sales of over 5 meters of road passenger cars totaled 47,487 vehicles, which accounted for about 70% of the total passenger car sales, but compared with the same period of last year, it had fallen by 4.92%, which meant that the number of road passenger cars was negative for the first time in five years. The market is not showing signs of recovery.
The target market for the "10-meter, one-and-a-half-inch" model is still the passenger transport market. It is expected that the annual sales target after listing will be 500 vehicles," said Chen Xiaolian, deputy general manager and chief engineer of Xiamen Jinlong Touring Car Co., Ltd., told reporters.
As the main hit "high yield, low fuel consumption," this new car "Zhuangshan" makes the two bus company's marketing executives are very nervous. “At present, our car has not yet determined final pricing. Since the cost of full-loaded body is 20,000 to 30,000 yuan higher than that of non-bearing body, pricing is the key to the competition.†People told reporters.